This luxury gelato brand is designed to evoke the prestige and refinement of Florence, drawing inspiration from the city's art, history, and architecture, especially the Duomo and its dome "cupola”.

Located near the cultural and tourist heart of the city, the brand aims to convey artisan authenticity while appealing to a discerning international and local clientele looking for a high-quality product and an experience consistent with Italian excellence. The project focuses on a strong, coherent identity, with sophisticated colors, clean geometries, and an atmosphere of tranquility and refined craftsmanship. The overall experience is designed to be lived seated inside the store, avoiding the rush of typical quick-serve gelato.